CLIENT: Lyft
PROJECT NAME: What Are You Driving Toward?
FORMAT: TV
LAUNCH DATE: Dec 4, 2017
WIEDEN+KENNEDY NEW YORK
Executive Creative Director: Karl Lieberman
Creative Director: Stuart Jennings
Creative Team: Alison Joseph and Matt Simpson
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Kristen Johnson
PRODUCTION
Production Company: Anonymous
Director: Malcolm Venville
EDITORIAL
Editorial Company: Exile
Editor: Max Koepke
TELECINE
Telecine Company: Company 3
Colorist: Tom Poole
MIX
Sound Company: Heard City
Mixer: Keith Reynaud