Kristen Johnson

Foreclosed at MoMA

In 2012 a small team at Wieden+Kennedy New York was invited by WORKac Architecture to partner with them on their submission to MoMA's Foreclosed: Rehousing the American Dream.

Foreclosed is a collaboration between The Museum of Modern Art and Columbia University's Temple Hoyne Buell Center for the Study of American Architecture that explored new architectural possibilities for cities and suburbs in the aftermath of the 2011 foreclosure crisis.

The team at W+K was asked to develop a broadcast campaign to accompany WORKac’s proposed development Nature City, which suggested an alternative to current suburban model.  

Nature City Campaign Spots

Exhibition and Shoot Photos