CLIENT: Brand Jordan
PROJECT NAME: RE2PECT - Derek Jeter Activation
CONTENT TYPE: Interactive Out of Home | Activation
LAUNCH DATE: September 18, 2014
WIEDEN+KENNEDY NEW YORK
Executive Creative Directors: Susan Hoffman + David Kolbusz
Creative Directors: Gary Van Dzura + Jimm Lasser
Copywriter: Eric Helin
Art Director: Erwin Federizo
Creative Technologist Lead: Craig Blagg
Senior Producer: Orlee Tatarka
Producer: Kristen Johnson
Photographers: Brian Schimpf, Blair Warren, Matthew Taplinger, Chris McClelland
Experience Designers: Evinn Quinn, Jake Doran
Senior Developer: Justin Cegnar
Exploratory QA Lead: Sean Jones
Tech Lead: Cameron Brown
Studio Artists: Chris Kelsch, Ricardo Robinson
Director of Technology: Mark Zurada
Producers (Event Coverage): Luiza Naritomi, Lily Ellis
Director of Interactive Production: Brandon Kaplan (NYC), Patrick Marzullo (PDX)
Head of Integrated Production: Nick Setounski
PHOTOBOOTH COMPANY
Production Company: MVS
Creative Director: Mark Van Schalkwyk
POST/ANIMATION COMPANY
Post Production Company: Joint Editorial, NYC
Animator: Yui Uchida
BRAND AMBASSADORS AND EVENT TEAMS
Company: Game 7 + Team Epiphany (Nike New York)
AWARDS
Cannes | Grand Prix | Integrated
AICP | Integrated
ADC | Gold | Integrated
Clios | Gold | Integrated
IAB Mixx | Gold | Integrated